We don't force anybody to eat the dozen donuts, either. There is a "casual runner" category, which about 40% of our registrants choose. Casual Runners can eat as many or as few donuts as they like, and simply come out for the fun of running and watching the whole spectacle.
I filled out Krispy Kreme's official contact form to ask them for an official statement regarding this event, but they haven't replied yet. Regardless, I wish the participants in the event the best of luck and hope they raise a record amount of money for their charity.